In the SBI Master's Course, the free e-book Make Your Content Pre-Sell (MYCPS) is actually the book I've just completed reading. So, to correct my previous post, I will now begin reading the SBI Action Guide.
The MYCPS course will be useful to anyone planning on building a website as well as anyone who has an existing website.
Some of the topics that are covered in this course include:
~Points on writing to develop a friendly tone in your website content.
~Discussions on the elements that truly make a difference in your sites look and feel.
~Tools for developing the voice and tone of your site.
~Web page layout pointers, including discussion on fonts and color.
~Writing tips...from style to the mechanics of writing to pre-sell.
~Learning how to outline your site before trying to build your website.
~How to edit, polish and tighten your website content....before publishing your page!
~The importance of your sites homepage
~How E-zines work as a repeated pre-selling tool.
~How to integrate your affiliate offers without spoiling your pre-sell.
~The importance of copy writing your work...and how to.
~An outline on content page structure that makes the actual writing process easier.
~Finally, a wonderful summary of all the key points covered in the course.
(Complete with hotlinks back to the section in the book for each key point.)
In all honesty, I did find it easier reading with the Affiliate Master's Course, over this Make Your Content Pre-Sell course. I think the reason for this is that the MYCPS is more detailed, so there was more I had to absorb and concentrate on. That, in and of itself, has made me so glad that I have completed the course.
Keep in mind, these are all free e-books, so if you feel the content may be helpful, just click on the hot linked titles and you will be taken to the information page, along with the free download. On this last book, I found it fine to just read it from my computer and take notes where needed.
Good luck, and if you have any questions about any of this, please, do leave a comment and I'll be happy to answer with what I know!
Showing posts with label Make Your Content Pre-Sell. Show all posts
Showing posts with label Make Your Content Pre-Sell. Show all posts
Saturday, May 23, 2009
Thursday, March 26, 2009
Update on Make Your Content PRE-Sell by SBI
Like the Duracell Bunny, I'm "still going"!
Up to page 100, though I'll add that I've taken a break to begin reading a book directly related to my niche for my future website. Last night I began reading the Content book again.
Did you know that there is a suggested maximum number of sentences per paragraph, when creating your web pages? I didn't know that.
How about how to create pages of content that actually guide your reader's eyes along the page?
These tidbits of information are part of what I've learned from the E-Book. One thing I'm so glad of is that I am learning all this before I invest the time to write my website content. It's not like we learned in English class...not by a long shot. Writing for the internet is way different.
Do you sometimes find it difficult to get started writing when you are creating for the internet? Could be for an article or web page. One little thing I learned is to picture your customer right in front of you. So, don't write for "the masses", but write for just one person. If you are still stuck...just start talking out loud, like you are having a conversation, but type as you talk. You can always go back and edit later.
Later in the chapters the book teaches about the importance of editing, cleaning, paring, reworking and finally, when you are totally sure, publishing your web page. There are actually 14 steps given to guide you with this process.
As well as we all think our writing and grammar blend, it's not always easy to remember the "rules"...or at least, not for me. There are plenty of examples offered to remind you of what you once knew!
Along the way there are lessons that seem so simple, but really, are great nuggets of construction advice. My favorite is when you are developing a web page, stay focused on ONE profitable, specific keyword. Always stay on topic.
Some of the concepts are repeated throughout the course, but not in an obnoxious way. The way the book presents the information, it feels like layers are built, revisited, reinforced and then learned.
Overall, I'm learning a lot and looking forward to putting it into practical use with my future website.
Up to page 100, though I'll add that I've taken a break to begin reading a book directly related to my niche for my future website. Last night I began reading the Content book again.
Did you know that there is a suggested maximum number of sentences per paragraph, when creating your web pages? I didn't know that.
How about how to create pages of content that actually guide your reader's eyes along the page?
These tidbits of information are part of what I've learned from the E-Book. One thing I'm so glad of is that I am learning all this before I invest the time to write my website content. It's not like we learned in English class...not by a long shot. Writing for the internet is way different.
Do you sometimes find it difficult to get started writing when you are creating for the internet? Could be for an article or web page. One little thing I learned is to picture your customer right in front of you. So, don't write for "the masses", but write for just one person. If you are still stuck...just start talking out loud, like you are having a conversation, but type as you talk. You can always go back and edit later.
Later in the chapters the book teaches about the importance of editing, cleaning, paring, reworking and finally, when you are totally sure, publishing your web page. There are actually 14 steps given to guide you with this process.
As well as we all think our writing and grammar blend, it's not always easy to remember the "rules"...or at least, not for me. There are plenty of examples offered to remind you of what you once knew!
Along the way there are lessons that seem so simple, but really, are great nuggets of construction advice. My favorite is when you are developing a web page, stay focused on ONE profitable, specific keyword. Always stay on topic.
Some of the concepts are repeated throughout the course, but not in an obnoxious way. The way the book presents the information, it feels like layers are built, revisited, reinforced and then learned.
Overall, I'm learning a lot and looking forward to putting it into practical use with my future website.
Saturday, March 14, 2009
Make Your Content Pre-Sell from SBI
My "continuing education" has led me to begin the next free e-book offered by SBI in their "Masters Course" series: Make Your Content Pre-Sell. Having started this book a few days ago, I'm 67 pages into it.
The overall purpose of this book is to teach you how to communicate online. SBI is very concentrated on the importance of "pre-selling" your reader/visitor, and to learn how to do this takes some knowledge mixed with skill.
When I think of communication, the main thing I think of is communicating through speaking or writing. Since we all work online, expand your thought to include how you send information visually. How our websites, or even blogs, are set up is so important.
As I make my way through the book I'll continue to pop back on here and share some of what I've learned, in a "highlighted" sort of way. This way, if you are wondering how this book may be of assistance to you, your answer may be made more clear here. (Or, if I'm not careful, made clear as mud!)
* Points on writing to develop a friendly tone
* For Profitable Pre-Selling, there are 2 "BIG" Right things to do
~Points regarding the Look & Feel of your site
~The importance of over-delivering for what web surfers seek
* A great and useful approach for learning exactly who you are writing your web content for
* Excellent tips on things to consider when laying out your website and web page, from color
to fonts
* Discussion on the actual mechanics of writing to pre-sell
* The importance of outlining your work before putting it online
As you read through the e-book, there are mentions of the SBI (Site Build It) web building program. Mostly tie-in's to show how a lot of the tools that you get with your SBI package help you check your layout and web page elements to be sure they are as highly refined for SEO and those seeking the information you are presenting. However, if you already have your own website or web host that you plan to use, no problem. The wealth of information and education offered will apply to you as well.
Though I already know that I will be purchasing my web package from SBI, I'm still enjoying taking advantage of all the great free educational materials I can.
As I continue reading and learning, I'll post more notes on what the course offers.
Until then, here's to you finding what YOU are meant to be doing on the web!
The overall purpose of this book is to teach you how to communicate online. SBI is very concentrated on the importance of "pre-selling" your reader/visitor, and to learn how to do this takes some knowledge mixed with skill.
When I think of communication, the main thing I think of is communicating through speaking or writing. Since we all work online, expand your thought to include how you send information visually. How our websites, or even blogs, are set up is so important.
As I make my way through the book I'll continue to pop back on here and share some of what I've learned, in a "highlighted" sort of way. This way, if you are wondering how this book may be of assistance to you, your answer may be made more clear here. (Or, if I'm not careful, made clear as mud!)
* Points on writing to develop a friendly tone
* For Profitable Pre-Selling, there are 2 "BIG" Right things to do
~Points regarding the Look & Feel of your site
~The importance of over-delivering for what web surfers seek
* A great and useful approach for learning exactly who you are writing your web content for
* Excellent tips on things to consider when laying out your website and web page, from color
to fonts
* Discussion on the actual mechanics of writing to pre-sell
* The importance of outlining your work before putting it online
As you read through the e-book, there are mentions of the SBI (Site Build It) web building program. Mostly tie-in's to show how a lot of the tools that you get with your SBI package help you check your layout and web page elements to be sure they are as highly refined for SEO and those seeking the information you are presenting. However, if you already have your own website or web host that you plan to use, no problem. The wealth of information and education offered will apply to you as well.
Though I already know that I will be purchasing my web package from SBI, I'm still enjoying taking advantage of all the great free educational materials I can.
As I continue reading and learning, I'll post more notes on what the course offers.
Until then, here's to you finding what YOU are meant to be doing on the web!
Tuesday, March 3, 2009
SBI's Affiliate Masters Course
Well, I've just finished reading The Affiliate Masters Course, so I thought it a good time to write a quick re-cap on what I learned.
After actually "doing" the steps up through Day 6 of the course, I found that I only needed to "read" the rest of the e-book, since the manual SEO and marketing techniques discussed will be part of what I will receive when I purchase the SBI! package for building my site. (And, with the push of a button, it will be done automatically for me. Yeah!)
What I gained in Days 1 - 6 include:
Day 1: Grasping the importance of pre-selling to visitors with the information packed content I will provide on my website.
Day 2: Though I "knew" what my niche was, using the Brainstorming lessons and Search It tools allowed me to crystallize my niche a bit more narrow and focused. (Once I sign up with SBI and begin following their Action Guide, it will be interesting to see how it changes from this point. )
Day 3: Developed a huge list of high profitability topics. Learned how to use the tools in Search It to help "prune" out some of the topics.
Day 4: Discovered some incredible techniques to find Affiliate Partners to use when I monitize my site. Some I knew of, but others I had no idea. Again, the Search It tool (free) consolidates all the search tools/links in one window. In fact, I came up with an affiliate I had not found before, so that is good.
Day 5: Focused on refining the final site concept, brainstorming and researching to create the perfect, keyword focused URL for the website. There are 8 factors given to consider when developing your URL. Again, I had come up with what I thought would be a great keyword rich URL, but when i did these exercises, yes, my ideas changed. Though people are divided on short URL's vs. long, and all run together vs. using-dashes, the actual words chosen, for my thought anyway, is the most important.
Day 6: This is something that I will be using a lot before I actually purchase SBI. Learning the way the website pages will be structured. How the site pages link together, how they are integrated for both visitors and Search Engines to be able to navigate, is really important. Plus, this information really helped me to see just "how" to organize my mind into creating the topics, through Tiers 1-2-3.
Again, the reason I'm doing all this pre-reading and "trial exercises" is to prep myself. Once I purchase SBI and my 1 year subscription begins, I don't want to waste time getting familiar with the concepts, but be prepared to tackle the Action Guide and understand it. Sort of like reading the chapter the night before school...it always made the lecture easier to follow and remember.
The next book I'll read is the free e-book called Make Your Content Pre-Sell. Since "Content is King", and that is what makes up an excellent website, I want to know how to do it to my best ability!
I'm thinking I'll take a couple of days off before starting into my next ebook, for I've just purchased a book on my niche that I'm excited about looking through. Though I have strong knowledge and experience in my niche for my website, I believe that continued reading and research can provide a wealth of guidance and inspiration as I plan my Tier 2 and Tier 3 topics.
Sure, there is a lot to do, but since I finally feel I am on a clearly defined course, it's not overwhelming me...in fact, it's the most solid and secure I've felt about my Internet Marketing since I've started!
After actually "doing" the steps up through Day 6 of the course, I found that I only needed to "read" the rest of the e-book, since the manual SEO and marketing techniques discussed will be part of what I will receive when I purchase the SBI! package for building my site. (And, with the push of a button, it will be done automatically for me. Yeah!)
What I gained in Days 1 - 6 include:
Day 1: Grasping the importance of pre-selling to visitors with the information packed content I will provide on my website.
Day 2: Though I "knew" what my niche was, using the Brainstorming lessons and Search It tools allowed me to crystallize my niche a bit more narrow and focused. (Once I sign up with SBI and begin following their Action Guide, it will be interesting to see how it changes from this point. )
Day 3: Developed a huge list of high profitability topics. Learned how to use the tools in Search It to help "prune" out some of the topics.
Day 4: Discovered some incredible techniques to find Affiliate Partners to use when I monitize my site. Some I knew of, but others I had no idea. Again, the Search It tool (free) consolidates all the search tools/links in one window. In fact, I came up with an affiliate I had not found before, so that is good.
Day 5: Focused on refining the final site concept, brainstorming and researching to create the perfect, keyword focused URL for the website. There are 8 factors given to consider when developing your URL. Again, I had come up with what I thought would be a great keyword rich URL, but when i did these exercises, yes, my ideas changed. Though people are divided on short URL's vs. long, and all run together vs. using-dashes, the actual words chosen, for my thought anyway, is the most important.
Day 6: This is something that I will be using a lot before I actually purchase SBI. Learning the way the website pages will be structured. How the site pages link together, how they are integrated for both visitors and Search Engines to be able to navigate, is really important. Plus, this information really helped me to see just "how" to organize my mind into creating the topics, through Tiers 1-2-3.
Again, the reason I'm doing all this pre-reading and "trial exercises" is to prep myself. Once I purchase SBI and my 1 year subscription begins, I don't want to waste time getting familiar with the concepts, but be prepared to tackle the Action Guide and understand it. Sort of like reading the chapter the night before school...it always made the lecture easier to follow and remember.
The next book I'll read is the free e-book called Make Your Content Pre-Sell. Since "Content is King", and that is what makes up an excellent website, I want to know how to do it to my best ability!
I'm thinking I'll take a couple of days off before starting into my next ebook, for I've just purchased a book on my niche that I'm excited about looking through. Though I have strong knowledge and experience in my niche for my website, I believe that continued reading and research can provide a wealth of guidance and inspiration as I plan my Tier 2 and Tier 3 topics.
Sure, there is a lot to do, but since I finally feel I am on a clearly defined course, it's not overwhelming me...in fact, it's the most solid and secure I've felt about my Internet Marketing since I've started!
Subscribe to:
Posts (Atom)
Posts
