Make Your Content Pre-Sell from SBI

My "continuing education" has led me to begin the next free e-book offered by SBI in their "Masters Course" series: Make Your Content Pre-Sell. Having started this book a few days ago, I'm 67 pages into it.

The overall purpose of this book is to teach you how to communicate online. SBI is very concentrated on the importance of "pre-selling" your reader/visitor, and to learn how to do this takes some knowledge mixed with skill.

When I think of communication, the main thing I think of is communicating through speaking or writing. Since we all work online, expand your thought to include how you send information visually. How our websites, or even blogs, are set up is so important.

As I make my way through the book I'll continue to pop back on here and share some of what I've learned, in a "highlighted" sort of way. This way, if you are wondering how this book may be of assistance to you, your answer may be made more clear here. (Or, if I'm not careful, made clear as mud!)

* Points on writing to develop a friendly tone
* For Profitable Pre-Selling, there are 2 "BIG" Right things to do
~Points regarding the Look & Feel of your site
~The importance of over-delivering for what web surfers seek
* A great and useful approach for learning exactly who you are writing your web content for
* Excellent tips on things to consider when laying out your website and web page, from color
to fonts
* Discussion on the actual mechanics of writing to pre-sell
* The importance of outlining your work before putting it online

As you read through the e-book, there are mentions of the SBI (Site Build It) web building program. Mostly tie-in's to show how a lot of the tools that you get with your SBI package help you check your layout and web page elements to be sure they are as highly refined for SEO and those seeking the information you are presenting. However, if you already have your own website or web host that you plan to use, no problem. The wealth of information and education offered will apply to you as well.

Though I already know that I will be purchasing my web package from SBI, I'm still enjoying taking advantage of all the great free educational materials I can.

As I continue reading and learning, I'll post more notes on what the course offers.

Until then, here's to you finding what YOU are meant to be doing on the web!

On the Countdown To Creating My Website

Lately I've been spending my time writing articles. I have set a goal to write and publish 1 article a week, and so far, 2 weeks running, I've achieved my goal. From a course I am reading (yes, more education!), the underlying lesson is to do well you must be able to create excellent content when working online. People come to the internet seeking something. Not to be sold, but to learn about something. If I want to be a success online, to be able to provide my visitors good, informative content, rich with keywords, I have to develop this skill.

The goal of writing also allows me to continue to put into practice some of the skills I learned from Honest Riches, such as article directory submission, linking to the articles from my signatures in forums and re-writing then submitting the articles to EzineArticles.

Another benefit to this goal is I am creating the good habit of having to brainstorm for article ideas, researching for keywords, creating story outlines and then actually producing the finished article and publishing it to my HubPages account.

If you have been reading some of my prior posts, you may remember that I did a lot of "learning by trial and error". During this phase I felt it was important to register a domain name for a review I was planning to write. After doing my research (you can find the results in the sidebar), GoDaddy.com was the least expensive/best reviewed site for registering my domain. Now, keep in mind that I was not planning to build a website with this domain, but to "re-direct" the address of one of my reviews so the URL would look more professional. Well, since I have begun writing regularly, I have been able to use both of my domains with articles.

Since beginning to experiment with all the facets I could from Holly's book, I feel like I've covered a lot of ground and benefited with a lot of experience. My thoughts keep returning to the ideas I have for my niche website, so that is where I am headed.

Before I begin my website, I've 3 courses to finish. A while ago I began a writing course, mostly geared towards writing a book, but some of the exercises are universal for any type of writing. With daily study this course will be completed this week. Next, I will complete my Affiliate Masters Course from SBI! From what I have read, there are a lot of research tools that are offered and by the end I will have a blueprint for my website! After that I want to do one more free e-book course, also from SBI! called Make Your Content Pre-Sell. Since websites are mostly about good content, I don't want to waste my time writing the site pages before I take advantage of what this course will teach me. Since the SBI e-books are totally free, I figure I have nothing to loose by studying them.

The timeline I imagine for beginning my website will be by May. It actually feels great to have a clear cut goal and timeline laid out. No more running around wondering what I will do. And since I have decided that I will be using SBI! (Site Build It!) to build my website, I'm not even stressing about whether or not I'll know how how to build it and bring in traffic. It's all part of what they offer.

Well, I just wanted to bring the blog up to date and note that other than a lot of reading and article writing, I'm expecting some quiet time ahead, little to no frustration, and no more feeling like I'm running behind. Since I have my own plan, I no longer feel like I'm behind the "crowd". No longer am I following, but I'm finally walking on my own path.