Wednesday, September 24, 2008

How could an Internet Marketing Business help you survive a natural disaster like Hurricane Ike?

For years I have watched news coverage on natural disasters around the world. Images of the destruction and loss impacted me, but, in a removed way. The closest I had ever come to the effect of a hurricane personally was during Hurricane Irene, a Category 1 storm that popped up during a trip to Key West, Fl. That storm was an inconvenience to the Keys, but for the most part, business and tourism was able to resume within a day or so of the storm. My next exposure was from our prior business when we experienced evacuees of Hurricane's Ivan, Katrina, and Rita. Hearing the tales of how a normal 6 hour drive took 24 hours was surreal. Listening to person after person tell of how they packed up all the belongings they could before evacuating, painted a slight picture of what it must have been like for them. Watching a customer pace with worry, wondering if there would be anything left of his two car dealerships, made me realize that everything was at stake for these people. A place to call home, the possessions they held important, even the ability to create a living, hung on the fate of what the storm would do. The storms hit, the evacuees moved on, and thoughts on these things were replaced by new events and circumstances.

Last year when we moved to the Texas Gulf Coast, I started wondering a bit about the likelihood of a tropical storm or hurricane striking our area. There were a couple of times we had to pull in the balcony furniture and make sure we had bottled water, but, nothing more than a strong thunderstorm came through. This year has been different. We've had several times where the paths of the hurricanes were tracking close enough to our area on the coast that our response to the possible storms was more specific and defined. "Be prepared" was the message on TV, in the newspaper and on the radio. It's natural to take steps to prepare for the storm. But how can you be prepared for life after the storm? It doesn't matter where you live, how much money you have, or what type of career you have. Bad things happen. For eventually, a storm will hit, and when it does, lives will be interrupted. (Ok, I will add that the super rich and ultra successful have means and ways to deal with catastrophic loss that I don't have…Actually, that most people I know don't have. So when I write my opinion here, it applies more to the average person.)

The people in my community are dealing with the aftermath of a hurricane. But, anyone could find themselves facing catastrophic loss from causes like fire, flood, tornado or earthquake. I really started thinking about this last week after we had evacuated, post Ike. When the reports on TV started showing the specifics of what businesses had been damaged or completely ruined, I wondered what the owners would do? Would they rebuild, or call it quits? What about their employees? With the damage to the restaurants, stores and offices, it could be months before some are ready to open. That means it could be months before there is any income. That's pretty scary. A night or so later, as I sat in front of my computer, I realized something. If an Internet Business is built successfully, it works for you during the storms. If you have to flee from danger, the business is still safe. With the power out, you can still earn an income. If your home is damaged, you can still generate money. It's like a pipeline that pumps, whether you are present or not. Sure, I'm a long way from having the flow of income that will give my husband and myself financial security to survive even a light breeze, let alone a hurricane force storm. But, this experience has left me feeling more committed to forging ahead and finding the right combination of Internet Marketing products to create a successful business. For I want to be prepared, not only for the next storm of life, but for after the next storm of life.

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