Friday, March 27, 2009

IDEA: Imprinting Your Website

Are you concerned that when you build/design your carefully chosen niche website, it will end up being just "another" site? I've been wondering how I will avoid being a "me too" site, after looking at some of my competition online.

Tonight while doing some "niche-related" reading, I began to make a connection with some of the points in the book with my own, past experience. My plan is to tie my experiences in with the web content, but in a unique "high-lighted" way. The purpose will be to build trust with my readers that I DO know what I am talking about, for I've "been" in their un-educated shoes, as well. Realizing that I don't want to undermine my effort to be seen as an authority on my subject, I'll create a proper presentation and balance of my own "errors".

What a great way to use the lessons we have learned from our past mistakes....to help others, hopefully, avoid making themselves! A definite way to make your own personal imprint on your website.

Thursday, March 26, 2009

Applying what Affiliate Masters Course Taught

As a quick note, I wanted to share how I am now applying something I learned from the Affiliate Masters Course (the E-book course I wrote about in this earlier post.)

Having never built a website, I had often wondered how you went about getting your ideas organized for creating the site. It just seems like such a monumental task. Well, in the Affiliate Masters Course the concept of Tiers is presented.

The SBI website is designed with 3 Tiers. Basically:

~ Tier 1 is the site concept or theme
~ Tier 2 is the collection of topics (that support the site concept)
~ Tier 3 is the collection of individual pages of content to support the topics of Tier 2

Well, when I was reflecting on my intended site concept, I was bumfuzzled on how to go about rounding up my knowledge so I could create my rough draft outline (I say rough draft, for I'll do it "for real" when I purchase SBI and use their tools that come with the package.).

What I'm so excited about, and wanted to share as a possible encouragement or "example" for you to follow, is that I am reading a book that comprises all the topics I want my site to be built around. As I read, I am writing down the chapter themes and sub-topics, then re-organizing them using the Tier system. My content will, of course, be all original, but it is really helping "guide" my thinking to use this "niche" book as a reference.

So, if you are trying to figure out how you should organize your ideas for creating your website, try consulting some of your reference books for an example/inspiration.

Update on Make Your Content PRE-Sell by SBI

Like the Duracell Bunny, I'm "still going"!

Up to page 100, though I'll add that I've taken a break to begin reading a book directly related to my niche for my future website. Last night I began reading the Content book again.

Did you know that there is a suggested maximum number of sentences per paragraph, when creating your web pages? I didn't know that.

How about how to create pages of content that actually guide your reader's eyes along the page?

These tidbits of information are part of what I've learned from the E-Book. One thing I'm so glad of is that I am learning all this before I invest the time to write my website content. It's not like we learned in English class...not by a long shot. Writing for the internet is way different.

Do you sometimes find it difficult to get started writing when you are creating for the internet? Could be for an article or web page. One little thing I learned is to picture your customer right in front of you. So, don't write for "the masses", but write for just one person. If you are still stuck...just start talking out loud, like you are having a conversation, but type as you talk. You can always go back and edit later.

Later in the chapters the book teaches about the importance of editing, cleaning, paring, reworking and finally, when you are totally sure, publishing your web page. There are actually 14 steps given to guide you with this process.

As well as we all think our writing and grammar blend, it's not always easy to remember the "rules"...or at least, not for me. There are plenty of examples offered to remind you of what you once knew!

Along the way there are lessons that seem so simple, but really, are great nuggets of construction advice. My favorite is when you are developing a web page, stay focused on ONE profitable, specific keyword. Always stay on topic.

Some of the concepts are repeated throughout the course, but not in an obnoxious way. The way the book presents the information, it feels like layers are built, revisited, reinforced and then learned.

Overall, I'm learning a lot and looking forward to putting it into practical use with my future website.

Saturday, March 14, 2009

Make Your Content Pre-Sell from SBI

My "continuing education" has led me to begin the next free e-book offered by SBI in their "Masters Course" series: Make Your Content Pre-Sell. Having started this book a few days ago, I'm 67 pages into it.

The overall purpose of this book is to teach you how to communicate online. SBI is very concentrated on the importance of "pre-selling" your reader/visitor, and to learn how to do this takes some knowledge mixed with skill.

When I think of communication, the main thing I think of is communicating through speaking or writing. Since we all work online, expand your thought to include how you send information visually. How our websites, or even blogs, are set up is so important.

As I make my way through the book I'll continue to pop back on here and share some of what I've learned, in a "highlighted" sort of way. This way, if you are wondering how this book may be of assistance to you, your answer may be made more clear here. (Or, if I'm not careful, made clear as mud!)

* Points on writing to develop a friendly tone
* For Profitable Pre-Selling, there are 2 "BIG" Right things to do
~Points regarding the Look & Feel of your site
~The importance of over-delivering for what web surfers seek
* A great and useful approach for learning exactly who you are writing your web content for
* Excellent tips on things to consider when laying out your website and web page, from color
to fonts
* Discussion on the actual mechanics of writing to pre-sell
* The importance of outlining your work before putting it online

As you read through the e-book, there are mentions of the SBI (Site Build It) web building program. Mostly tie-in's to show how a lot of the tools that you get with your SBI package help you check your layout and web page elements to be sure they are as highly refined for SEO and those seeking the information you are presenting. However, if you already have your own website or web host that you plan to use, no problem. The wealth of information and education offered will apply to you as well.

Though I already know that I will be purchasing my web package from SBI, I'm still enjoying taking advantage of all the great free educational materials I can.

As I continue reading and learning, I'll post more notes on what the course offers.

Until then, here's to you finding what YOU are meant to be doing on the web!

Tuesday, March 3, 2009

SBI's Affiliate Masters Course

Well, I've just finished reading The Affiliate Masters Course, so I thought it a good time to write a quick re-cap on what I learned.

After actually "doing" the steps up through Day 6 of the course, I found that I only needed to "read" the rest of the e-book, since the manual SEO and marketing techniques discussed will be part of what I will receive when I purchase the SBI! package for building my site. (And, with the push of a button, it will be done automatically for me. Yeah!)

What I gained in Days 1 - 6 include:

Day 1: Grasping the importance of pre-selling to visitors with the information packed content I will provide on my website.

Day 2: Though I "knew" what my niche was, using the Brainstorming lessons and Search It tools allowed me to crystallize my niche a bit more narrow and focused. (Once I sign up with SBI and begin following their Action Guide, it will be interesting to see how it changes from this point. )

Day 3: Developed a huge list of high profitability topics. Learned how to use the tools in Search It to help "prune" out some of the topics.

Day 4: Discovered some incredible techniques to find Affiliate Partners to use when I monitize my site. Some I knew of, but others I had no idea. Again, the Search It tool (free) consolidates all the search tools/links in one window. In fact, I came up with an affiliate I had not found before, so that is good.

Day 5: Focused on refining the final site concept, brainstorming and researching to create the perfect, keyword focused URL for the website. There are 8 factors given to consider when developing your URL. Again, I had come up with what I thought would be a great keyword rich URL, but when i did these exercises, yes, my ideas changed. Though people are divided on short URL's vs. long, and all run together vs. using-dashes, the actual words chosen, for my thought anyway, is the most important.

Day 6: This is something that I will be using a lot before I actually purchase SBI. Learning the way the website pages will be structured. How the site pages link together, how they are integrated for both visitors and Search Engines to be able to navigate, is really important. Plus, this information really helped me to see just "how" to organize my mind into creating the topics, through Tiers 1-2-3.

Again, the reason I'm doing all this pre-reading and "trial exercises" is to prep myself. Once I purchase SBI and my 1 year subscription begins, I don't want to waste time getting familiar with the concepts, but be prepared to tackle the Action Guide and understand it. Sort of like reading the chapter the night before school...it always made the lecture easier to follow and remember.

The next book I'll read is the free e-book called Make Your Content Pre-Sell. Since "Content is King", and that is what makes up an excellent website, I want to know how to do it to my best ability!

I'm thinking I'll take a couple of days off before starting into my next ebook, for I've just purchased a book on my niche that I'm excited about looking through. Though I have strong knowledge and experience in my niche for my website, I believe that continued reading and research can provide a wealth of guidance and inspiration as I plan my Tier 2 and Tier 3 topics.

Sure, there is a lot to do, but since I finally feel I am on a clearly defined course, it's not overwhelming me...in fact, it's the most solid and secure I've felt about my Internet Marketing since I've started!